Surdutton’s model of business is cutting edge, allowing brands to be distributed across Florida and Online markets as well as having a savvy retail and showcase store. I cannot wait to utilize all of the channels of brand awareness and accessibility that Surdutton and Craft Spirits Social have for Sweet Home Spirits! We are in the beginning of the process and looking forward to releasing select products online available via this partnership.
The Surdutton model is exactly the kind of distribution path I have long looked, wished and hoped for—it enhances current retail sales and creates real opportunities for smaller craft brands to reach new customers. The industry remains highly competitive and difficult for small distilleries, in retail on and off premises sales, in online D2C sales, in getting liquid on lips in retail environments. Surdutton stands well above any other retail mechanisms or relationships we’ve encountered in 11 years of licensed production. It is a timely and valuable solution for our sector.
In 12 years in the spirits industry, nothing has come close to what Surdutton offers for helping craft distilleries succeed in retail.
We’ve been planning with Mark for several months to work with them and their unique distribution and marketing process, which incorporates tools and the mindset where most distributors are lacking. We started MB Roland Distillery in 2009 and have seen and experienced many distribution models. The craft spirits market is unique, and we look for distribution partners that have a curated approach to our products and the customers they serve. Surduton incorporates its retail, tasting, online presence, and overall marketing plan in a way that we have not seen with any other distributor.